2NE1 swept up the K-Pop craze in Singapore by giving a surprise performance on Read Bridge at Clarke Quay. Singtel organized this unannounced performance as a part of an innovative brand campaign which turned Singapore River area into a frenzy.
Though it was supposed to be a mystery event to the public, but the popular group, 2NE1’s appearance quickly spread online, and that attracted more than 1000 excited K-Pop fans flocked to the bridge to watch their idols perform a high-energy set.
Sweetie and I were glad to be part of this secret event. *Scream our lungs out for 2NE1*
Lovable Muttons from FM98.7 were the host of the night...
We were pretty entertained by them as they are really a funny duo.
The music showcase performance went ‘LIVE’ on giant outdoor screens at Knightsbridge, Bugis Junction, JCube and ToaPayoh Hub and the crowd was spotted gathered around those areas to the 2NE1’s amazing performance.
Their performance was awesome, and they brought the mood to the highest with their smash hits: I Love You, Fire, I Don’t Care, Can’t Nobodyand Clap Your Hands.
The crowd simply gone crazy once they were singing their popular hits...
Their performance was simply marvellous that leaving their fans asking for more...
I caught a cute expression of Park Bom from 2NE1...
This music showcase was part of a new brand campaign to demonstrate SingTel’s transformation into a multimedia and ICT company that goes beyond traditional Telco services to offer content-rich services that enhance and simplify customers' lives.
Singtel is awared that Singaporeans love K-Pop music, therefore they are pleased to organize this surprise performance to bring fans up close and personal with their favorite stars. In order to ensure that no fans missed out, SingTel leveraged its multimedia capabilities to stream live footage of the performance through its new AmazApp mobile app.
The cutting-edge app also offers exclusive unreleased videos that give fans a behind-the-scenes peek into the lives of band members. SingTel also aired the showcase live via mio TV, as well as its website and Facebook page, thus providing fans with several ways to experience the event. Fans can download recordings of the performance through SingTel's award-winning AMPed music service, as well as a variety of mobile ringtones and wallpaper. With these multimedia capabilities, every piece of goodness news will be shared to every corner of Singapore.
AmazApp is an innovative app with content and technology for everyone and the motto: Let’s Make It Amazing Together and Bring Joy to Our Customers, and it can be downloaded at Apple Store and Google Play Store.