Saturday, September 30, 2017

[F&N Ice Cream Brand Challenge 2017] Sustaining a National Heritage Icon

The traditional pushcart ice cream is a charming part of old Singapore that has managed to maintain its popularity today as the favorite go-to ice cream on busy, fashionable Orchard Road and many other parts of the island. Offering enticing flavors of Asia such as durian and mango, the ice cream pushcart sellers serve blocks of delectable ice cream sandwiched between soft, fluffy slices of bread or tasty wafers, or in a cup.

The common local street culture/sight of Singapore today is often recognized by their combo of a big colorful umbrella and their motorcycle which are strapped together to a cart! These mobile ice-cream vendors are known as 'Ice-Cream Uncles'.
Singapore has developed so rapidly that many traditional street foods have vanished due to the fast paced nature of Singapore life. Others that are still around are now facing the challenge to rejuvenate and revamp themselves in order to stay relevant.

The F&N Ice Cream Brand Challenge 2017, organised by F&N Creameries and the SMU Marketing Society is one of several driven by F&N Creameries to help preserve our charming and endearing Singapore icon, the ice cream cart! This challenge was designed to involve the next generation of Singaporeans to embrace and help do their part to keep our ice cream ‘uncles’ relevant and independent. 

The ice cream pushcart is definitely an irreplaceable part of the Singaporean identity. Through the F&N Ice Cream Brand Challenge, the younger generation are engaged to play an important and meaningful role in helping to preserve this well-loved icon of Singapore, while retaining the appeal of the ice cream cart as a national icon, so that loyal customers, curious passers-by and tourists may continue to savour the delightfully local desserts in years to come.

Six shortlisted teams were revealed on 22nd of September 2017, and the Grand Finals will be held on the 30th of September 2017 at the Singapore Management University.

 Rebecca Lim Chiew Hong (23) SMU, Marketing and Communications

 Wang Si Ying (21) SMU, Marketing

 Marcus Liew Jun Xian (23) SMU, Finance and Operations Management

 Puah Shu Yun (21) SMU, Operations Management and Strategic Management
I was glad that I got to talk to one of the six teams, Team Jaw, and to find out on their takes on this F&N Ice Cream Brand Challenge!

What gave your team the inspiration to join F&N Ice Cream Brand Challenge?

//We heard of this case competition from our friend and through her, we learnt that it was a brand challenge that would help the ice cream cart hawkers. We found the project interesting and fun to work with as it reminds us of the ice cream carts that we often neglected in our daily lives and at the same time, allow us to use our creative juice.//

Do you think that your idea will be the best, or that there will be close competition?

//To be in the top 6, we believe all ideas are good ideas and every group have spent a lot of effort and took in much consideration in developing them. Since we have not view the other presentations, we cannot conclude on anything but we feel that our ideas were well thought and is feasible, and hope that the judges will think the same way too.//


These delicious servings of ice cream are truly comfort food as they remind us of our carefree childhood days in Singapore. Till date, this confectionery is still my favorite fix to beat the scorching weather! Lastly, thank for the media drop! I really love the iconic ice cream sandwich cushion which is now part of my room decoration!

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Friday, September 29, 2017

[product review] OINTLAB Vital Renatured Repair Ointment

OINTLAB Cosmetics products provide nutrients and moisture to the skin. It also increases skin elasticity and protects your skin against harmful radicals from the environment. They are 100% safe to use as they are completely free from preservatives.

I was glad that the company '0.8L Singapore' sent me the OINTLAB Vital Renatured Repair Ointment directly from Korea! It helps skin restoration, anti-aging, anti-wrinkles, texture improvement, whitening, soothing and moisturising.

OINTLAB Vital Renatured Repair Ointment comes in a snazzy Tiffany-colored box. Let me wrap up my review without being too monotonous! I am new to this product as well as the product brand, but I was convinced by the smooth white creamy texture and the fresh scent. These 2 elements gave me the confidence to try it without any hesitation! I am glad that I tried it, as I would not have known that this product works so well on me!

OINTLAB Vital Renatured Repair Ointment contains natural ingredients that are harmless to us, and it repairs damaged skin! I really love it as it works well on me and there were significant improvements on my skin. I am pleased with the results, as it delivered on exactly what the product had described! My dark spots have been significantly lightened after using the product for more than a week!

Lastly, thanks 0.8L Singapore for the product! I hope my review post can help you readers understand the product better! Share with me your experience/review on the comments section below. Always remember: SHARING IS CARING! 

Wednesday, September 27, 2017

[New Zealand] Great Lake Taupo

We continued with our drive from Huka Falls to our next location, Lake Taupo, and it took us another 30 minutes to reach our destination.
Along the way, I had my favorite 100% pure Apple juice from The Homegrown Juice Company. I even brought back half a dozen of them from NZ to SG LOL!

We settled our baggage at Bay Court Motel, and the location was great. We could look upon the vast Great Lake Taupo from our apartment, and it was fantastic! The motel was well equipped
with the necessary facilities, but most importantly, the room was very clean!

We stayed 2 nights in Taupo, and our stay came with breakfast. To us, this was a perfect room service, as we love having breakfast in the room! 


The highlight of the day in Taupo was to visit the Great Lake Taupo. This lake was created nearly 2,000 years ago by a volcanic eruption. The lake is actually the site of a crater, and the water was incredibly clear blue! The size of the lake gave me the impression that it was almost the size of Singapore!

We walked around the Great Lake Taupo and we took many random photos! Beware of photos galore! 

Lake Taupo is great for water-skiing, sailing and kayaking. It was a pity that we didn't do the Maori Rock Craving at Mine Bay which can only be seen from the water via a boat tour. Oh well, this gives me an excuse to go back to New Zealand again. 

Lake Taupo is also known for fishing, and we went to Turangi, a town in Taupo. Turangi has the largest natural trout fishery in the world. This is a great place to cast a line for a big one!

We settled our dinner at Pub n Grub along the Great Lake Taupo. We had Fish, Chips and Eggs + Creamy Mussels with Garlic Bread. The portions were pretty generous, and was more than enough to fill our stomachs! 




Baby kept telling me that he wanted to bring me to McDonald's during our drive to Taupo.

There was a very good reason for this, as I was greeted by the World's Coolest McDonald's! This is the only Mac's that features a decommissioned DC3 plane as part of the décor of the fast food outlet! How cool was that??? Obviously, I couldn't leave Taupo without a picture of myself with the plane!

Remember to include Taupo in your NZ bucket list, as it really is a unique location within New Zealand! Lake Taupo is one of the 'MUST-VISIT' lakes in the world! Of course, one must also visit Mount Ruapehu, which is a volcano and home to one of New Zealand's largest ski fields! Do look out for my next post, in which I will feature on my experiences at Mount Ruapehu!