Thursday, May 7, 2015

[Media Invite] Celebration of 20 years of Maximizer Magic

From its humble beginnings till today, Triumph has become a global lingerie business. Triumph got its household name with its most successful collection to date, the Maximizer. It was the first bra with removable bra padding and was introduced exclusively to Asia in 1995. Maximizer became the world's number 1 favorite push-up bra as it was a great non-invasive and instant way to boost cleavage.

The popular cleavage collection remains as the No.1 choice for women who enjoy expressing their inner goddess every day, through the pleasure of wearing perfectly fitted, confidence inspiring feminine apparel. It has become a staple necessity in every girl's wardrobe, and women are now open to bold and vibrant colors with interesting details rather than opting for the safe nude and plain colored bras.
The revolutionary Maximizer is designed with a soft flexible shield to provide support instead of the traditional metal wire, and has been awarded the Red Dot: Best of the Best Award. The Red Dot Award is one of the most prestigious and competitive design awards, garnering close to 5,000 entries from 56 countries.

We were invited to witness the heritage fashion of Triumph which is celebrating its 20 years of Maximizer with its new launch, Magic Wire Bra. The Triumph C'est Magique Lingerie Runway Show was held at MoCa@Loewen.  
I was there with my usual cliques and we took random wefies together.
Our OOTDs!

We were treated to some canapés and fresh oysters. We were then lead to the area where the fashion runway was.


The fashion runway featured all the Triumph's best selling favorites, and they are lovingly tailored for the highest comfort levels. The new 2015 Summer collection is everything your favorite lingerie should be.

Triumph collections offer a whole new experience in fresh, airy and sensual comfort. Fashion has played a big part in the design of the Maximizer bras. It also designed and catered to the modern women who values quality and style.

 Discover it yourself today and surround your body in a whole new kind of fresh beauty!
Thanks Triumph for the invite to this glamorous and eye-feasting runway show.
Triumph C'est Magique Lingerie Runway Show will be telecast on TV at Channel U on 30 May, 10.30pm - 11.00pm and Channel 5 on 31 May, 10.30pm - 11.00pm.

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