Monday, May 28, 2012

Project Black Inspiration - Limited Edition Johnnie Walker Black Label Launch Party

I attended the Limited Edition Johnnie Walker Black Label Launch Party, Project Black Inspiration... The party was held at The Butter Factory (Bump Room). 

Project Black Inspiration gives Johnnie Walker FB fans across Malaysia and Singapore the 1st ever opportunity to provide creative input and to shape the new limited edition Johnnie Walker Black Label in collaboration with international designer and sneaker customizer Mark Ong SBTG.

Upon entering the party venue, I was greeted by this cool photo-wall...

The whole photo-wall was made up of photos of the fans in Johnnie Walker's FB page, and it was awesome indeed.

Cam-whoring with Andrew 

Designer : Anthony Ho

We were amazed by the shoe-laces design... I love the black lacey power!!

~ Cutesy Photo-wall ~

~ Beware of our photos galore ~

Designer : Tracy Phillips

~ Posing against the bubbly blue clouds ~

Designer : Paul Foster

Victory bottle design by Paul Foster, who was also the host for this event.

We had fun taking photos against the sports back-drop photo-wall...

All invited guests were given a free t-shirt with their chosen design(s). There were 4 Johnnie Walker related designs to choose from ...

Andrew and I waited patiently for our t-shirt to be ready...

~ Paul Foster, the host of the night ~

This is the winning bottle design by Mark Ong...

 The winning bottle aka Limited Edition Johnnie Walker Black Label was proudly held by Mr Lee Jak Tim, the brand manager of Johnnie Walker.

Designer : Mark Ong

The first ever crowd-sourced Limited Edition Johnnie Walker Black Label, is a collector's item for every true Johnnie Walker fan. Only 3,000 bottles are available for sale in Singapore.

I am proud to be a Johnnie Walker's FB fan as they always bring us surprises and excitement. I enjoyed myself very much at the party, which was truly a wonderful party and I am looking forward for the next Johnnie Walker party in the near future.

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