Monday, February 25, 2013

Launch of GUINNESS Draught in a Bottle

GUINNESS is the Number One premium dark beer in the world and was founded in 1759 by Arthur Guinness in Dublin. Now history was made again by the brand as they celebrated the launch of the new GUINNESS Draught in a Bottle (GDIB) in Singapore. GUINNESS Singapore created history by achieving a Guinness World Records title for the ‘Longest Bar Slide’ at the launch of its new GUINNESS Draught in a Bottle.



Over 350 guests (including myself) were at this exclusive event which was held at the House of Timbre... We witnessed Guinness fan Jeffrey Ng, one of the 5 lucky fans handpicked by GUINNESS.

 
That night, he slidethe new 330ml GUINNESS Draught in a Bottle on a specially constructed bar slide (with 14 metres and 10.4 centimetres) to establish the world record.

 
My friends and I were glad to be able to be part of the launch celebration...

 
 
 I am simply in love with the new, black-sleek look of the Guinness Draught in a Bottle which offers consumers a new way to enjoy the popular black beer.

 
Thanks for the invite!!

 
GUINNESS Draught in a Bottle will retail for approximately $12 per bottle at clubs, restaurants and diner outlets all over Singapore, including areas such as Dempsey Hill, Holland Village, Clarke Quay and Mohamed Sultan Road.


For more information about the launch of GDIB in Singapore, please visit, https://www.facebook.com/Guinness.SG

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