Celebrate TOGETHERNESS with APBS

I had the pleasure of attending the press conference at China One, Clarke Quay all thanks to Alfred who invited me and confirmed my fellow blogger friends' attendance to attend this conference... 


The theme for the Lunar New Year 2012 celebration for Asia Pacific Breweries Singapore (APBS) is to tie back the basic essence of 聚 (togetherness). This is a traditional practice that reunites all family members and friends to spend quality time with one another on this special festive day.

2012 is the Dragon year....Among the Chinese, the dragon has traditionally been an auspicious symbol, therefore APBS encourages the movement of good fortune, good health to all their friends and family..
.
Some random pictures with my friends, Sweetie & Valentine...



The drinks were served non-stop to the attendee, therefore, my drink was always 'Bottomless'...


APBS has been in partnership with Kreta Ayer Foundation and it marks the 10th year in 2012. All this years, APBS raised funds through the sales of the fortune cookies to support the Meal & Grocery Programme created by Kreta Ayer -Kim Seng constituency. This programme ensures that the needy elderly are able to get more regular and nutritious meals
In celebration the 10 years relationship, APBS will be organising the annual charity dinner on the 9/Jan 2012.


We ate the fortune cookies which was served to all attendees... I broke the cookie and my fortune note said : "Happy memories never wear out, relive them as often as you want. "


Apart of the charity dinner, Tiger Beer brings togetherness to a new level... Collaborating with Grand Master Phang of New Trend Lifestyle, they will organise an event - 'Tiger Lunar Extravaganza' on 17/Jan 2012 at the Singapore Flyer.

Not to forget the Art of Lion-making... ABC Extra Stout is partnering with Henry Ng, one of the Singapore 's last remaining lion maker. He will show his traditional skill of lion-making to the next generation through a series of intensive workshops.

Lastly, making a roaring return of the Guinness-marinated Bak Kwa... Guinness is giving Singaporeans the unique opportunity to learn how to make their very own premium Guinness-marinated Bak Kwa through a series of demonstrations and an exclusive cooking class conducted by Chef John See.

For ONE night only, on the 21/Jan 2012, Guinness LIVE singers together will be serenading diners and shoppers along Pagoda Street and sing a cappella renditions of classic Chinese New Year songs too.
 
I am so happy that I can bring back a box of ten fortune cookies home for my family members and friends to share the fortune cookies, fortune notes... But the most important is that very single fortune note, it was accompanied by 4 lucky numbers...


May my coming year be a fruitful one...


The fortune cookie tasted delicious... Each box (containing 10 fortune cookies) will be sold at a price of $10 at APBS' booth @ the Chinatown Pavilion, Banda Street from 30 December 2011 onwards...



I am looking forward to the Year of Dragon as APBS prepares the whole line up of plans and activities... Hope to be  part of their celebration, once again thanks for the kind hospitality!!

Comments

Post a Comment

Popular posts from this blog

[product review] KUNDAL HONEY & MACADAMIA

Image
Korea's No. 1 beauty brand, KUNDAL shower/hair products are now available in Singapore, and I am honored to try out their full series of shampoo, treatment, body wash and hair serum which includes a special gift from them - Bath Bombs! KUNDAL o ffers natural hair/bodycare products that have the perfect blend of plant extracts. Their products are comfortably referred to as green products due to their biodegradable and non-toxic components. What I love about the  KUNDAL HONEY & MACADAMIA  range is  that they use honey and macadamia extracts as their main ingredients. They are also infused with a specific scent - such as Pink Grapefruit, White Musk or Cherry Blossom, or the most popular floral scent, Baby Powder. The scent still lingering in the bathroom for hours and it smells pleasant as well as not being over-powering. I love how my hair feels smooth after using each of the products. I tried the White Musk shampoo and Cherry Blossom treatment,...
Read more

[Try and Review] Jonsson Protein's signature VE Protein Hair Treatment

Image
The common scalp problems can cause a lot of irritation, but also hair loss. I was in complete shock at the state of my nightmarish infected scalp! One must make a huge effort to take good care of your scalp. Hence here I am at Jonsson Protein for their signature VE Protein Hair Treatment. Although there are many hair products to cleanse my scalp, it is better to head to a professional. The scalp treatments in a salon would cost you more than shelf products but it is worth the investment! Always remember that having a healthy scalp is the most important element in ensuring that your hair in a healthy and top notch condition!   The benefit of scalp treatment is not just to have shiny luscious locks, it also helps to regulate sebum production, remove dandruff, eliminates impurities and dead skin cells, and prevents hair loss/hair follicles.   The therapist scanned my hair to show me on what hair problems I presently have. She also explained that my scalp was pretty oily, an...
Read more

[product review] Celladix Sebum Rebalancing RX Ampoule + COCOnCO Skincare Line

Image
Thanks for introducing COCOnCO from Korea which has helped me to achieve pleasant results from my beauty regime.   COCOnCO First Essence Toner  is a fermented facial essence, and it soothes wrinkles, tones, moisturizes and nourishes the skin, enhances blood circulation and metabolic processes at the cellular level, evens out complexion, brightens the skin, reduces the secretion of sebaceous glands and fights rashes. If you have pale, tired skin with sagging and fine lines, these can be miraculously transformed with regular use of the essence! It is suggested to be used as the first step in daily skin care. Apply it to cleansed skin first before applying the lotion, emulsion/serum and cream.  It is recommended for the product to be used twice a day - Once in the morning, and once in the evening. After using the COCOnCO First Essence , I did find it more hydrating and my skin is now less sensitive. My favorite way to use this is just as an essence after applying my to...
Read more