Launch of LEGO Friends' Friendship Campaign

LEGO® Friends, a fun and exciting product by The LEGO Group for girls aged 5 to 12, revolves around five friends in fictional Heartlake City, and the theme for kids is to promote bonds of friendship and interaction through play. LEGO® Friends will roll out its Friendship Campaign to foster and strengthen bonds of friendship while playing with LEGO® Friends toys.

{0>In diesem Jahr können sich die Freundinnen Olivia, Stephanie, Mia, Andrea und Emma nach der Schule auf jede Menge Freizeit- und Bauspaß freuen.<}0{>Five good friends from Heartlake City, Mia, Emma, Andrea, Stephanie and Olivia
have fun after-school hours, and there is so much fun and games in Heartlake City

Puppy’s Playhouse (SGD17.90)
Create a cute little playhouse for the puppy, then help to take care of him
Play on the pink see-saw and reward him with a bone in his food bowl
When he is tired, tuck him into his playhouse and pet him until he falls asleep
Poodle’s Little Palace (SGD7.90)
Create a kennel for the pretty poodle 
·    Brush and primp her at the grooming table, delight her with a bone and make her the prettiest poodle in Heartlake City
Squirrel’s Tree House (SGD7.90)
 Downtown Bakery (SGD49.90)
The set includes Mia and Danielle mini-doll figures.
Bake a custom cake at the Downtown Bakery with Mia
 Fill the shelves with cakes, bread, cookies and croissant accessories
 Get creative in the kitchen with lots of food and utensils
Heartlake Pet Salon (SGD59.90)
The set includes Emma and Joanna mini-doll figures and a poodle
I attended a girlish launch event on LEGO Friends' Friendship Campaign which was conducted at the LEGO Singapore office...
Like all LEGO sets, the LEGO Friends animal sets can be combined, allowing children to create a large, interconnected imaginary world. And for the first time, the concept combines real and virtual scenarios. Children can also look after their turtles, hedgehogs and other animal friends online or download further building instructions at
The LEGO Friends product line focuses on the interests of girls aged between five and twelve, who find the highly detailed scenarios particularly appealing. The children can use LEGO bricks to build the modular models before acting out role plays relating to their favorite topics of friendship, music, sport, dancing, animals and nature. Hours of fun are guaranteed!!!;Die LEGO Friends Produktlinie geht insbesondere auf die Bedürfnisse von fünf- bis zehnjährigen Mädchen ein und begeistert durch ihre detailgetreuen Szenarien:<}0{><0 font="">
As part of the Friendship Campaign launch, LEGO® Friends embarks on a charming journey of ‘How to Build a Friendship’ short film duology, and wil be giving out a Limited Edition Friendship Diary.
‘How to Build a Friendship’ short film duology showcases five young friends gathered around a table, sharing tips, thoughts and opinions of friendship while playing with LEGO® Friends. It is available for viewing on the LEGO® YouTubechannel -
The videos take on a cheerful interaction between friends, and the joys associated with coming together in play, as each girl candidly shares her views on topics and scenarios about friendship.
The videos include lovely moments with friends, like cheering up a friend by doing the chicken dance and being truthful is one of the most important elements in friendship.  

 The LEGO® Friends Friendship Diary is a limited-edition activity book.
The Friendship Diary encourages children to jot down thoughts and feelings and is filled with several engaging activities. These include drawing spaces, craftwork and an assortment of games that can be played with friends. Additionally, the diary can be personalized with an array of bright and colorful stickers that come with the diary. 

 I found my buddy, Stephanie from LEGO® Friends all thanks to LEGO Singapore
To redeem one of these delightful limited-edition Friendship Diaries, simply spend a minimum of $60 on LEGO® Friends products in a single receipt and submit a photo of that receipt together with the purchaser’s name, address, product code and contact number to before 31 January, 2014.

Customers can call +65 6100 2484 (Monday to Friday; 10.00am – 6.00pm, excluding Public Holidays) for enquiries.
Thanks LEGO Singapore for girlish invite. I feel like a child overnight... Hahaha!! Everyone has a child in his/her heart. Lastly, thanks for the lovely premium from LEGO® Friends.


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