Friday, April 18, 2014

Launch of Hush Puppies Apparel - Summer Collection 2014

Hush Puppies is an international lifestyle brand delivering contemporary style with an American heritage, and it is founded in 1958. Hush Puppies has always defined what it means to be modern and casual. The spirit of Hush Puppies’ Apparel: comfortable, always fun, and is for everyone in the family.

I was able to attend the launch of Hush Puppies Apparel - Summer Collection 2014 which was held at VivoCity. This is Hush Puppies first-ever press event in Singapore, and I was there with Mich as she extended her invite to me. Thanks so much, Mich!!

We mingled around in the store while waiting for the fashion runway to commence, apart from that, we took some photos at the photo booth and we indulged ourselves with the light refreshments and champagne.

 American brand Hush Puppies apparel launched their Summer 2014 collection, California Dreaming with a splash of vibrant colours perfect for the tropical season. Hush Puppies Apparel offers something for everyone in the family fitting for a relaxed holiday under the sun.

Inspired by the sunny Californian beaches, the collection blends with a dreamy California beach setting offering a rich palette of ocean blues, salmon, sunshine yellow and fresh mint.

All invitees were excited for the fashion runway and my eyes were glued on the models as they bring out the casualness and playfulness side of Hush Puppies.

The ladies’ collection ranges from breezy sun dresses, woven cropped shirts to stylish printed tops. The men can look forward to a wide variety of contemporary printed tees and Hush Puppies’ signature multi-coloured polo shirts. This season, Hush Puppies Apparel offers classic denim items including jackets, dresses, jeans and shorts which add a fashionable edge to the casual summer outfit.

The must-haves for the California Dreaming collection are bermudas, tank tops, singlets and even light jackets for layering.

 Not to forget the footwears as those were Hush Puppies known for...

There is an extensive selection for kids’ and babies’ apparel for both boys and girls.

The baby’s range is made up of a delightful variety with sizes specially tailored for babies aged 0-24 months. Parents would have options to dress up in similar fun outfits with their children as the adult and kid’s wear have matching designs that complement each other.

Hush Puppies Apparel Is retailing from SGD15.90 for baby’s collection, SGD16.90 for kid’s collection and from $SGD19.90 for adult’s collection. The California Dreaming collection will be launched in all Hush Puppies apparel boutiques island-wide and also selected departmental stores in April 2014.

We ended our day at the launch party by taking a photo with the models at the photo booth.

We were given the classic polo tee from Hush Puppies and the cute soft toy. Thanks for the invite! Mich and I enjoyed very much and I look forward for more events from Hush Puppies.

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