Thursday, April 10, 2014

[New product] JWEL is coming to town

Sweet ROYAL treats for my sinful yet amazing indulgence... I have the pleasure to try out all the flavors from JWEL all thanks to F&N Creameries Singapore, and you have made my day a lovely one!

Ice cream lovers can enjoy the taste of royalty with JWEL, The Ice Cream Empire, created by F&N Creameries Singapore.

JWEL introduces five fascinating nobles, each representing a distinctively delicious, premium ice cream treat. JWEL is definitely a worthy dessert with classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.

 Each regal stick of JWEL ice cream offers a luxurious, immersive experience, and it is an indulgence fit for royalty.

  The legend of JWEL is a tale as old as time, with plots and twists as thick and delicious as each creamy bite. Each member of the ice-cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies.

The Extravagant Earl of Caramel

 The Delectable Duchess of Double Chocolate

The Decadent Duke of Vanilla

The Curvaceous Countess of Tiramisu

The Brazen Baron of the Black Forest   

JWEL offers an awesome experience by turning the rules for the ice cream category on its head, unafraid to upend conventional rules, and with the help of their mischievous and fun-loving Jesters, the JWEL royal range are now available for everyone to savor. An ultimate luxury indeed!

Hop on the luxury ride, courtesy of the JWEL royalties, on a free shuttle service along Orchard Road on Saturdays and Sundays for 4 weekends starting from 12 April 2014, 2pm to 6pm. The special rides are decked with golden fabric and designed to look like a grand hall, complete with Class95 DJs and JWEL Jesters on deck to entertain the crowd.  

Last but certainly not least, a lucky consumer will win the opportunity to live in a castle. Between July and August 2014, F&N Creameries Singapore will hold a lucky draw contest affording the top winner a once-in-a-lifetime experience of staying in a real life, medieval castle.
For more information on F&NL, please visit

 The JWEL royal range is available at a suggested retail price of SGD2.95 per stick in selected 7-Eleven stores. These enjoyable treats are also available in four-stick multipacks in all hyper/supermarkets for a suggested retail price of SGD9.80.

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