Tuesday, September 23, 2014

[celebration] Thermos® 110th Anniversary

Thermos® introduced a series of new sports bottles for children and adults, as well as a pop-up museum in Singapore. The pioneer in developing innovative vacuum-insulated lifestyle products celebrates its rich heritage of 110 years this September with a mini pop-up museum in Singapore, which makes its first stop at Ngee Ann City’s B2 Takashimaya Square from 11 till 28 September 2014. Thermos® also launched new sports bottles for children and active adults – the FFG and FFZ series, which are available in stores now. An urban chic straw bottle TS-400 is slated to be available in October.
Thermos® remains committed to this fast-paced region with a rise in sophisticated and well-travelled consumers to catch up with their increasingly mobile lifestyles.

I attended Thermos® 110th Anniversary Media Preview which was conducted at Grand Park Orchard Hotel. Thermos® is still going strong despite many competitors introducing the similar products in the market.
An environmentally friendly alternative to disposable beverage bottles, Thermos®’s vacuum insulation technology offers at least 6 hours of cold temperature retention with options for children and adults.

The Thermos® FFG Series comes with a leak-proof drink spout with a push button and locking ring for convenient and safe usage by children. They can enjoy their favourite hot or cold beverages and be at their most active, as the sling water bottle comes with a washable bottle pouch design. The 0.63L bottles strike the perfect balance between portability and practicality and retail at SGD55.

The Thermos® FFZ Series are available in three sizes, in 0.5L, 0.8L and 1L. They are more suitable for older children and active adults. The retailing prices start from SGD55 for 0.5L model.

An urban chic Thermos® Vacuum Insulated Stainless Steel Straw Bottle TS-400 will hit the stores in October. With an integrated, flip up carrying loop and hygienic push button lid with a pop-up straw, it will fit perfectly in a gym, your bag, as well as most automotive cup holders. It holds a capacity of 0.53L and will retailing at SGD39.

There were some nostalgic ads showcased at the media preview! What a vintage sight!

After previewing the bottles at the Media Preview, we were lead to the mini pop-up museum at Ngee Ann City’s B2 Takashimaya Square where they showcased their rich heritage innovation by showing some exclusive rare imported artifcats from Thermos®. It was an eye-opener for us. We felt like travellers back to the past, as most of the innovations were created way before I was born.

As part of Thermos®’s anniversary celebrations, Thermos Singapore set-up a mini pop-up museum set up. From a plaque given by Queen Elizabeth II of Great Britain to Thermos® to metal vacuum-insulated bottles from the 1910s, take a trip down memory lane and rediscover nostalgic products that may have inspired and nourished your parents or grandparents over the years. An extensive timeline charts Thermos®’s milestones and the evolution of the technology that has given consumers the freedom to enjoy food and drinks the way they want, including the invention of vacuum insulation technology in 1892 to the introduction of the world’s first thermal cooker in 1989.

Do check out the pop-up museum’s retail corner for quality deals and promotions on Thermos® products. The next Thermos®’s pop-up museum will appear at OG Albert Complex from 2 – 15 October 2014. 

Lastly, we received a door gift from Thermos Singapore! Thanks so much for the kind hospitality and generosity.

No comments: