[Audi Fashion Festival Singapore 2013] Desigual Womenswear A/W collection

I was invited to Day 2 of the Audi Fashion Festival (AFF) Singapore 2013 whic was  featuring Desigual, as they presented the A/W 2013 Womenswear collection with the name, 'We love'.
 
 
The Audi Fashion Fesrival (AFF) Singapore 2013 is located at the Marina Promenade adjacent to the Pit Building.

 
Audi A3 Sportback brings a new age of luxury sports driving, and is making its debut at the Audi Fashion Festival Singapore 2013. 




 
Desigual presented their new Autumn/Winter' 13 collection, 'We love' on the Audi Fashion Festival Singapore 2013. 'We love' is a collection for those who want to love and be loved. This is also their very first time showcasing their brand on the international catwalk at AFF Singapore 2013. They declared their love for women and femininity.

  
Upon entering the tent, I was treated to sparking fruit beverages by San Pellegrino.




 
The highlight of the festival was that invited festival guests were lavishly treated to Moët & Chandon champagne
  
 
Audi Fashion Festival Singapore 2013 is more than a fashion festival as it consists of 4 components Tent@Marina Promenade, Indulge@AFF, Framed@AFF and Recharge@AFF.

 
We nibbled our bite-sized pastries at Tent@Marina Promenade.
 

  
I was pretty surprised to see the concept of the VIP lounge, and it is a Stylish Bed Club which featured US premium leading mattress brand, Simmons.

 
 Belvedere Vodka returned back as this year's AFF Singapore 2013's Official Vodka and each cocktail is more delicious than last year.
 
 
Lastly, before heading to the fashion runway premises, I indulged myself to the Osim uAngel massage chairs. There were 4 massage chairs were located at the Recharge@AFF, an exclusive zone within Tent@Marina Promenade, it was definitely a welcome relief to the festival guests (include me). It was a bliss experience for me as my tired muscles were taken care of well by Osim uAngel. 



The latest Desigual's women collection tells the story of required love, with the 'We love' collection, Desigual wants to show it's love for all women by expressing the universal message through three concepts, Fun, Sex and Love.  
 

 
 
Fun
The Fun range represents Desigual DNA, though the designs have been toned down a little and include a nod to old graphic on current style.
Sex
The Sex range includes the most sophisticated evening wear with lace, tube, sequins and fitted shapes with the combination of black and red.
Love
In the Love street causal range goes hand in hand with folk trends. 


Each year, my Baby always buys as much Desigual clothes as he can, as he really loves the vibrancy and colors which Desigual epitomes his motto in life, which is to be happy and have a zest for life. It's rubbed off on me too, and we have been long time followers of Desigual for the past 3 years. Did you know that if you spend at least SGD800, you will get free gifts from Desigual annually as a reward of loyalty! I feel Desigual is very thankful to their fans as you may purchase their clothes anywhere around the world, yet Desigual will still allow you to accumulate points to get your free gift! This is true as when Baby and I were in London we bought some items from Desigual, and the points were still racked up! It's very neat as you do not need to go Spain or Barcelona where Desigual is orginally from to enjoy Desigual!

 
Thanks for the kind invitation, and we enjoyed ourselves very much.

 

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