Tuesday, December 11, 2012

Official Singapore Launch: Artelier Collection / Label. M

Label.M is an award winning fashion-inspired hair-care range. It was launched in 2005 with 15 distinctive products and it brings styling men and women back to the streets with the 'Brit cool'.
Label.M bridges the gap between fashion and hairdressing and their formulations collide with art and science, thus this innovation uses tried and tested formulas which  combine exclusive technologies with naturally sourced active ingredients and essential oils.
There are 6 unique technologies and each was created for a specific need to ensure top performance and flawless results.

Toni&Guy’s newest collection, ARTELIER, treated us to a fabulous hair show featuring the freshest cut and colour looks developed by our International Artistic Team. At the same, we witnessed the launch of Label.M during the hair showcase.
I was invited to the official launch of Label.M and together with Toni&Guy. It was held at Zouk Singapore. Label.M, the new hair-care range from UK and this brand is endorsed by Toni&Guy Hairdressing.
Label.M and Toni&Guy have been the main sponsor for London Fashion Week since 2004, and in Australia, Label.M is also the official hair-care sponsor for Fashion Week Sydney.
The whole launch event showcased all the latest hairstyles collections and upcoming trends in 2013, and the collections were just launched in London fashion Week couple of weeks ago.    

I am one of the lucky people to be in present to experience the entire hair-show, and it was a real treat indeed.  
I was given 3 products from Label. M for my luxury indulgence, and they are free from Sulphate and Sodium Chloride and contain 3 key technologies :-
ENVIOSHIELD COMPLEX - a powerful UV filter to optimize shine and protect against heat styling, color fade and UV rays.
M-FLEX 3 COMPLEX – Contains ingredients to butter smooth and straighten with long -lasting results.
TRI-MOLECULAR COMPLEX - Repair from the inside out while moisturizing and thickening.

 The first preparation stages are to cleanse, nourish, re-balance, repair and maintain colors.

Deep Cleansing Shampoo with ENVIOSHIELD COMPLEX (Suitable for all hair types)  

It removes excess oil effectively, and it gives a refreshing deep scalp cleanse with the help of the ingredients like Tea Tree Oil, Eucalyptus and Peppermint.

Honey & Oat Conditioner with ENVIOSHIELD COMPLEX and TRI-MOLECULAR COMPLEX (Suitable for thick and dry hair)

It replenishes moisture to dry and dehydrated hair to increase strength, with a light–weight formula that nourishes, moisturizes and protects without weighing the hair down. The conditioner helps to rebuilds on damaged hair when necessary, and it contains Manuka Honey to repair cell damage and left hair soft and healthy-looking. 

  The CREATE products are designed to prepare the hair for a iconic style, and they are applied on wet hair to create texture.
I was given the light and smooth range, Smoothing Cream with ENVIOSHIELD COMPLEX and M-FLEX 3 COMPLEX.
Long lasting smoothness for all hair types, the ingredients help to leave the hair soft, sleeky and shiny. It reduces the damaging effects of blow-dry and straightening. The smoothing cream works well in damp hair and blow-dry to obtain a silky and straight look, it can also be applied on dry hair to hold style and tame down fly-aways.
Among the three products I used, I like the Deep Cleansing Shampoo best!!

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