Friday, March 21, 2014

Launch of the Reebok Pump Fury 20th Anniversary Edition

Reebok celebrated its 20th Anniversary of Reebok's Pump Fury series and in conjunction Reebok has partnered with Singapore's leading local brands, Limited Edt and Hypethetic to define this icon.

Sweetie and I attended the launch party of The Limited Edt X Hypethetic X Reebok Pump Fury 20th Anniversary which was held at F Club, Clarke Quay.

We were there to celebrate the Reebok Pump Fury 20th Anniversary Edition, collaboration betweenReebok Classic and local labels - Limited Edt and Hypethetic.

Reebok X Packer Shoes (2014)

Reebok X Frank The Butcher (2014)

Reebox X Chanel (1997)

Limited Edt X Hypethetic X Reebok

The pump fury identity serves a distinct functional purpose, the unique technology developed by Reebok. By squeezing the pump, the air cushions around the heel, ankle and foot, provides a customized fit and proper support for the runner. Thus, it helps to prevent heel slippage and allows stability and reduced leg fatigue.

The Limited Edt X Hypethetic X Reebok InstaPump Fury 20th Anniversary sneakers is the tenth among the 27 unique designs that Reebok will be releasing from partnership with acclaimed designers from all over the world this year. 

 For this collaboration, Limited Edt appointed Joe Cher a.k.a Twisted Joe, founder of the renowned clothing label sneaker customising collective Hypethetic. Twistedjoe's InstaPump Fury rendition boasts Hypethetic's signature colors and features style elements.

With silver Reebok, Limited Edt and Hypethetic logos, two metallic silver stars represent the Fury's 20-year legacy and the pump gives the well-loved Reebok InstaPump Fury an added sophisticated charm and touch of 'gangsta'.  

Each pair comes with an individual numbered holographic box designed by art house WHALERABBIT.

The exclusive shoe box - Polished Translucent Black Acrylic, accented with a Hexagonal Holographical Glow and a Magnetic Lock with nickel-plated logos to boot. A Special Edition not-for-sale tee shirt will also be given out with each purchase. 

The Lmited Edt x Hypethetic x Reebok InstaPump Fury 20th Anniversary comes in US sizes 4-12 and will be sold exclusively at all Limited Edt stores island-wide from 15/March 2014 at a retailing price of SGD249.

We were glad to be the first few to attend the launch, and we were definitely feeling good to be given this opportunity to feast our eyes on the rare pumps and meet Twisted Joe in person as he shared his thoughts behind his well-loved Reebok Pump Fury 20th Anniversary re-creation.
Thanks once again for having us at the Media and VIP launch of the Reebok Pump Fury 20th Anniversary Edition, and I really enjoy seeing the retro Reebok Pump Classic to be re-created into another masterpiece in the new era. 

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