Monday, December 23, 2013

[Launch event] BEKO in Singapore as Regional Hub

BEKO, a leading global home appliances brand from Europe, is now available in Singapore. BEKO offers resource-efficient home appliances that come with smart technologies, exclusive designs and functionality. The range of BEKO’s home appliances is now available at various retail outlets including Courts Megastore, Courts Causeway Point and Courts Jurong Point. Singapore is BEKO’s hub for South East Asia.

I was honored to be invited to witness the launch of BEKO at the Flower Dome in Gardens by the Bay.
Being a ‘World Brand’ ever since the early 1990s, BEKO has always been the first choice of consumers in more than 100 countries and it is also the number 1 UK brand for Home Appliances. Today, a BEKO product is sold every 2 seconds.
BEKO is committed to reducing the impact of its products and production on the environment. Green-thinking begins at the product design stage to ensure products are energy efficient.

BEKO is a consumer-focused brand offering eco-friendly appliances that incorporate innovative technology, functional design and efficiency that impact the daily lives of the Smart Generation of today.
BEKO also showcased a comprehensive range of home appliances at the Flower Dome during the launch event.
 The host of this launch event was Benedict Goh.
During the presentation, BEKO identified themselves as part of the Smart Generation who are inspired by NATURE
Mr Levent Çakıroğlu is the CEO of Arçelik A.Ş, and he started his career with Turkey’s Ministry of Finance in 1988 as an Assistant Accounting Specialist. He graduated from the Department of Business Administration of the Faculty of Political Sciences at Ankara University, and received his MBA degree from University of Illinois in the United States.  
BEKO is the main international household appliances brand of Arçelik Group, the third largest white goods company in Europe, and is currently sold in over 100 countries worldwide. The strength of the BEKO brand can be seen in the continuous growth of its market share across Europe.
Mr Teo Wee Kiang (below image_third person), Senior Vice President of Digital Info Technology Pte Ltd (DIT), heads the business development and marketing divisions of the company. He also holds the position of President of the Singapore Mongolia Chamber of Commerce, a role he was recommended for by the former Mongolia Ambassador of Singapore. He was also appointed as the Honorary representative of Mongolia by the Mongolia National Chamber of Commerce & Industry on 22nd September 2011. His role in this position is to expand the bilateral trade and economic co-operation between Singapore and Mongolia. 

Mr Inderbethal Singh Thakral (‘Mr Bethal’) is Managing Director for the Distribution Business of the Thakral Group.
BEKO is the top-selling refrigerator brand in Western Europe and it is ranked 2nd in the freezer and 3rd in the washing machine, dishwasher and cooker segments. This year, BEKO became the 2nd white goods brand in Western Europe, and recently achieved the No1 position in the MDA6Free Standing category in the same region.
BEKO recognizes that it is important for refrigerators to come with energy saving features because they are turned on 24 hours a day.

BEKO’s inspiration starts with life and people, and its brand philosophy addresses all the need of the new generation by offering smart technologies, and this makes BEKO the rising everyday choice.

BEKO’s washing machines are one of the most energy saving washing machines available in the market, consuming 10% less energy than the A+++ energy class level. This is approximately half the energy consumed by an average washing machine being used in homes.

AquaFusion™ technology in BEKO washing machines enables 10% savings in detergent for every wash. The detergent loss during the water absorption process is reduced to a minimum while the machine provides the best possible cleaning and detergent-free rinsing results.

Lastly, thanks for the invite and it was definitely our pleasure to get to know more about BEKO’s home appliances and giving us a another option when selecting our needs...

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