YAY! Havaianas is turning 50 this year. It has it's humble beginnings in Brazil as a basic footwear necessity in 1962, and now Havaianas has evolved to become a vibrant global lifestyle phenomenon and ‘fashion must-have’, at the same time retaining its rich Brazilian heritage. Havaianas signature durable and buttery-soft flip-flops are still to date lovingly made out of a single factory in Brazil with a secret rubber recipe.
Celebrated for its originality, Havaianas launched the inaugural ‘Make Your Own Havaianas’ (MYOH) customisation event for Singapore Havaianistas at the h store @ Takashimaya Shopping Centre.
Customising your very own Havaianas mix-and-match flip-flops at the ‘Make Your Own Havaianas’(MYOH) event. Choose from an enticing selection of colorful soles and straps, right down to the decorative pins.
2012 marks a significant milestone for Havaianas as it celebrates its 50 years of brand's rich heritage and ironic history. It has flourished into a fashionable and lifestyle phenomenon. I was invited to attend the inaugural ‘Make Your Own Havaianas’(MYOH) event.
Happy 50th Anniversary to Havaianas, the best-loved Brazilian flip-flops!!
All invitees were treated to eye-candy cupcakes... The colors perked up my mood and they simply make my day.
Colorful rubber soles were used to decorate the store...
As this was an invite-only event, all invitees had the privilege of making their own customised Havaianas flip-flops.
Choose the soles and straps + decorative pins at the selection area.
An enticing selection of metal pins was available at the DIY section.
Havaianas continues to win over new generations of consumers, and it has graced the feet of everyone, such as Designer - Michael Kors, Supermodel - Naomi Campbell, Hollywood Star - Jennifer Aniston, Sport Icon - David Beckham and Queen Silvia of Sweden.
My very own self-customized Haivaianas slim Sugar Coral Soles with Gold Straps and 2 Metal Pins (aviator and seahorse).
Oops! My feet look pretty unglam!! Please bear with them, much appreciated.
Thanks Haivaianas! I love the flip-flops loads...
I found my sole-mate at the h store.
You can find yours too, just log in to their Facebook Fanpage for more information and new updates.