[Launch event] BEKO in Singapore as Regional Hub
BEKO , a leading global home appliances brand from Europe, is now available in Singapore. BEKO offers resource-efficient home appliances that come with smart technologies, exclusive designs and functionality. The range of BEKO’s home appliances is now available at various retail outlets including Courts Megastore, Courts Causeway Point and Courts Jurong Point . Singapore is BEKO’s hub for South East Asia. I was honored to be invited to witness the launch of BEKO at the Flower Dome in Gardens by the Bay. Being a ‘World Brand’ ever since the early 1990s, BEKO has always been the first choice of consumers in more than 100 countries and it is also the number 1 UK brand for Home Appliances. Today, a BEKO product is sold every 2 seconds. BEKO is committed to reducing the impact of its products and production on the environment. Green-thinking begins at the product design stage to ensure products are energy ef...