Product Review: Mentholatum Lip Pure Series

Lip Pure series are the latest product launched by Mentholatum Lip Care, The No.1 Lip Care brand in Japan. They come with 3 variants- Orange, Fragrance Free and Honey Lemon (Lip Gel), now available at SGD7.90 each at Watsons, Guardian, Fairprice and all major supermarkets and departmental stores.

Lip Pure contains no preservatives and colorants. It is made of 100% food grade natural ingredients and it is safe to be applied on sensitive lips. With gentle beeswax formulation, it helps us to achieve suppler and healthier lips. Beeswax has emollient, soothing and softening properties and helps the skin to retain moisture and provides a soft and flexible coating that is water resistant.


Mentholatum Lip Pure

100% natural, food-grade ingredients
Emollient, soothing and softening properties
Antioxidants of Vitamin E and Grape Seed Oil
Contains Seal Butter Oil, Almond Oil, Jojoba Oil and Aloe Vera Extract


Mentholatum Lip Pure Lip Balm (Fragrance Free)


100% food grade ingredients to protect and condition lips, contains natural plant ingredients for deep hydration and long lasting moisture. Extra gentle beeswax is used for sensitive lips.



With effective antioxidants, helps to maintain healthy and youthful looking lips.



The lip balm is the basic lip care beauty fix for me, it glides well on my lips and my lips feel supple and hydrated at all times, I use it almost every day as I apply it as a base before applying my lip gloss or lipstick. I simply can’t live without lip balms. Highly recommended! 


Mentholatum Lip Pure Moisturizing Lip Gel (Honey Lemon)



Contains natural plant ingredients to protect and moisturize lips.





The texture of the lip gel is smooth, slight creamy and I love the shimmer effect after application. My lips are glowing and I look radiant instantly. The lip gel glides well too, leaving no sticky feeling at all.



The lip gel moisturized my lips thoroughly, and the fine lines are less visible now.   


Protect your lips with Lip Pure series as white-collar workers like me need them very badly as we stay in an air-con office for more than 8 hours a day, the cool air robs away our body and skin moisture (include face and lips). Be glad and delightful that Mentholatum Lip Pure take care of our lips inside out.

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